An Introduction to On Page optimization in SEO

 What is On-Page Optimization?

On Page, Optimization is a method of optimizing each and every web page in order to rank higher and increase the relevant traffic in search engines. It also refers to the factors that will have an impact on your website and web page listing in natural search results. It has to do with both technical SEO and the content of your web pages. It’s all about configuring the structural elements of your website in order to increase search engine visibility

On Page SEO Techniques

1. SEO Title

       

SEO Title is the title displayed on the search engine result pages. Each of your pages and posts should have a unique title and it should be impressive. It should not be written in full capital letters as the pixel width will exceed. It should not have any grammatical errors and spelling mistakes. It should be written in 55-60 characters and should contain the focusing keyword of that page.

      

2. Meta Description

A Meta description is an attribute within the Meta tag that summarizes a web page's content. The description and content should always be given in double quotes.

   ie, 

<meta name="description"  "content" . 

  

It should be written in 155-160 characters and must not be given in full capital letters. The description should be unique and should contain the focused keyword. It should limit to 155 characters for blog posts and article posts since it has date shown in the search result listing. 

  

         

3. Body Tags 

The content should be divided into smaller sections and paragraphs while writing articles. A heading can be given for these sections where H1, H2, H3, H4 etc tags are used. Generally, H1 tags are given for the main page title and it should be given if the title is not relevant. The subheadings are being given H2, H3 etc. Only one H1 tag should be there for your web page as more than one is restricted. It should be catching and should guide the people properly. H1 Tag should contain a minimum of three words and if more than one is used the page can be stored in the sandbox. In case of H2 only one is good and advisable but in some cases, 2 are given. H2 tags should not exceed 10 words and if irrelevant H2 is given it will not match. Secondary keywords can be given in H2 but the content should be matching. In case of H3, 2 or 3 H3 tags are given.   
                   

4. Content

The content of the page is the most important factor for search result position. It's what the user sees and important to the search engines. The sentences of the content should be simple and should not be lengthy. While writing the content always use the focused keyword in the first sentence in the pages which are to be published. It’s always good to arrange the keywords before a comma or full stop.  

                                              

          

5. Image optimization

Adding images and optimizing it improves the quality of your content. It's always good to use free images in your content. Optimization begins with choosing the right file name. Never save it in the default file name like .jpg, .png etc. It’s always good to use hyphens as word separators while saving images. While inserting an image into tour content always add ALT Tags to provide more detail about your images. The Alt tag should describe the image and should include the targeted keyword. The ALT Tag can be given as rel

    <img src="image.jpg” alt=”alternative text” title =”image title”/>

6. Authorship Optimization

Authorship optimization provides a way to achieve editorial power while publishing articles. rel="author" attribute is used by the web authors to identify themselves. It is established when you link your Google plus profile with your content. 

     

           

              

Ria Santhosh