An Introduction to SEO
SEO, popularly known as search engine optimization is widely used in Google today. It is the world’s most popular search engine which is founded by Larry Page and Sergey Brin. It began when the first web search engine was launched in 1991. In 1996 the co-founders of Google began building a search engine which was called as backrub initially. Google.com was registered as a domain name in September 1997.
Microsoft released Bing in June 2009. The previous editions of bing were known as Live Search, Windows Live Search, and MSN Search. As search engines began more widely used the site owners started to get wise. When more and more people began connected to the internet to find information easily and quickly the main problem was the quality of that information. While search engine results matched words from user queries the site owners began to use keywords widely over and over again in order to improve the rankings and drive traffic to their pages.
Beginning of SEO
Google began to provide guidelines for white hat SEO during the process of making search engine technology. Google was a search engine in 2001 which set the tone for some of the initial major algorithm updates. When online marketers began to stuff their web pages with full of relevant keywords to rank well in Google the first major Google algorithm was launched in 2003. In 2005 the search engines launched “ rel = no follow”attribute in order to stop the page rank and authority from being passed on and thereby helping the webmasters to eliminate the poor quality links that have put to manipulate search engine rankings.
In 2008 Google released the suggestion box that gave SEOs the power to gain further insights into how users surf the web and interact with certain pages. Google algorithm panda 1.0 was released in 2011 against content spamming and also to eliminate the sites which are weak and are of poor quality. In 2012 Google Penguin update was released in order to protect the websites against link spamming like buying links and obtaining them through link networks which are designed to boost up Google rankings. Google began to reward websites that placed their efforts into engaging users in 2013 by answering their questions with rich, information and original content. The focus was more on blog posts and social media marketing, among other disciplines.
In 2015 a machine learning technology called rank brain was introduced against artificial intelligence in order to deliver smarter and targeting search results. The head of the search of Google Andrey Lipattsev confirmed that the most vital factors are links, content and rank brain in 2016.
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